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Using I'm Feeling Lucky

Using I'm feeling lucky is very easy, you just need to click on the links given in the I'm lucky section and you will be taken to the top searched page for that particular keyword, for example see the below screenie

We have four phrases

• the godfather mario puzo
• biography of mario puzo
• mario puzo books
• mario puzo novel

Now suppose you click on "biography of mario puzo", check the below screenie to see what happens

Wow! you are directly taken to "Mario puzo's biography", these links may keep on changing from time to time as these are phrases which are most searched on the web and the pages you are taken to are the top rated pages for those phrases.
In short you get the best related pages for the item you are viewing.