initiated by celine on March 01, 2007
If you're like me, and you have many half-baked ideas for businesses, this book is a "must read" because it provides simple, sensible guidelines for evaluating the meritoriousness of a given start-up concept. Mr. Schroter sets forth a brutally clear, common sense screening process that can help you make sure you and your big ideas don't wind up like the vast majority of start-ups--out of business more
If you're like me, and you have many half-baked ideas for businesses, this book is a "must read" because it provides simple, sensible guidelines for evaluating the meritoriousness of a given start-up concept. Mr. Schroter sets forth a brutally clear, common sense screening process that can help you make sure you and your big ideas don't wind up like the vast majority of start-ups--out of business before they really get going. No academic can give you the life lessons Mr. Schroter has learned firsthand by personally taking real risk, time and time again. A master of levity, Mr. Schroter's reality-based principles are codified in a downright funny way (e.g., indeed quoting 80's rapper Too $hort), reminding us that any successful scramble for dead presidents necessarily requires humble equanimity, and a smile. As a business lawyer who demands value for my education dollar, I can unequivocally recommend Go BIG or Go HOME.
